about us
We’re a pioneering non-profit based in the vibrant city of Cape Town, South Africa, with a mission to elevate the African coffee industry through education, empowerment, and a deep commitment to quality. Our journey began with a vision to create a center of excellence in coffee training—one that not only teaches the art of coffee but also celebrates the rich cultural and economic significance of this beloved beverage in Africa.
our purpose
We stand by our core values: Empowerment, Sustainability, Community, Excellence, and Innovation. These principles guide everything we do, from the way we design our courses to how we engage with our students and partners. We’re here to build a community that thrives on collaboration, innovation, and a shared passion for coffee.
At ASC, we believe that coffee is more than just a drink—it’s a way to connect, to build a community, and to empower. Our courses are designed to cater to everyone, from coffee enthusiasts and industry professionals to aspiring entrepreneurs. Through hands-on training with our expert instructors, we blend practical skills with a deep understanding of Africa’s unique coffee heritage, all while looking forward to a sustainable future.
